Logo & Standards

The Genesco identity system was designed to create a unique and consistent visual style for Genesco. To preserve and protect these properties, we’ve included below logos in (jpeg), (png), (ai) and (eps) formats. Also, a Graphics Standard Manual and Summary Sheet are included below.

If you are working with a printer or a third-party vendor:  Please pass the guideline information along to ensure the logo is used correctly. Also, Corporate Relations would like to see these pieces for final approval.


Genesco Logos

To download a (jpg) or (png) image, click on the displayed logo below. The file will open in a new browser page, allowing you to “save as.” For (ai) and (eps), click the link below and the zip file will download directly to your PC.

*Logo files are also available in Blue and White versions upon request*


Graphic Standards Manual & Summary

To download the Manual or Summary Sheet, click on the displayed file below. A (pdf) will open in an new browser page, allowing you to “save as.”

Genesco Graphic Standards Manual
GCO Logo Guidelines Summary


For questions regarding the use of Genesco’s graphic standards and usage, please contact Claire McCall, Director, Corporate Relations, 615.367.8283 or cmccall@genesco.com.