Underground Station
Underground Station is a mall-based retail concept with stores across the United States. Underground Station markets trendy footwear and apparel to a brand-conscious consumer with a high-fashion mindset who values cutting-edge styles and the latest brands. With 180 stores, the division also markets through its website
http://www.undergroundstation.com/, strategic cross-promotions and a seasonal product based newsletter. Underground Station offers the latest footwear and accessories offering customers the latest brands. Underground Station targets 20- to 35 year-old, culturally diverse, urban male and female customers.