But beyond financial giving, the Company empowers employees to volunteer and make an impact in their communities through a variety of supportive initiatives, including:
- Genesco’s Community Service Policy provides Genesco’s full-time employees at the corporate offices and in Journeys, 10 hours per year of paid time to perform community service.
- Genesco Employee Matching Gifts Program will match up to four donations per employee or director for a combined total of $1,000 each fiscal year to accredited 501(c)(3) non-profit organizations.
Cold Feet, Warm Shoes
Genesco’s Cold Feet, Warm Shoes is the Company’s annual signature community outreach program. More than 200 volunteers help facilitate the annual Cold Feet, Warm Shoes event representing all levels of the Company’s senior management and divisional operations teams.
Genesco volunteers individually measure and fit each child with a pair of new shoes in a mock shoe store set up in a Nashville area’s public school gym. Students also receive a warm hat. Cold Feet, Warm Shoes provides children with the power of choice; the same respect and service they would receive at any of Genesco’s 2,600+ retail stores; and the practical solution of properly fitting, warm footwear. In addition to the approximately 500 children fitted in Nashville annually, more than 500 students are fitted at an inner city school in Indianapolis, home to Genesco’s Lids division.
To date, more than 75,000 pairs of shoes have been donated since the program was formally established in 1989.
United Way and Golf Tournament
Each year hundreds of vendors and customers from across the world join Genesco employees for the United Way "Make a Difference Charity Golf Tournament" in Nashville. Underwritten 100% by Genesco, all proceeds benefit the United Way of Metropolitan Nashville and middle Tennessee as a whole. The Genesco volunteer-run event, which includes approx. 50 or more employees ranging from its steering group to course volunteers, has netted more than $4 million since 2003.
In addition, each Fall employees band together internally to raise money for the United Way of Metropolitan Nashville. From bake sales and chili cook-offs to Corn Hole tournaments and outreach, Genesco employees make an impact and a difference in the lives of thousands of Middle Tennesseans.
Genesco’s "Helping Get People Back on Their Feet" Fund
To mark its 75th anniversary in Nashville, Genesco's established a community endowment fund designed to "Help People Get Back on Their Feet." The fund is administered through The Community Foundation of Middle Tennessee. Genesco leaders recognize there are so many people in the area who need a little assistance to get back on their feet and that it is important to give back in a way that can reach a broad range of people in need. The goal of the fund is to help people get their lives back on track, whether it’s homeless families, disadvantaged children, or drug-addicted mothers.
Beyond its volunteer efforts giving back to the community, Genesco believes it is important to give back to its greatest assets, its own employees. The Company maintains two legacy programs to make a difference in its own employees’ lives. These include:
Genesco’s Employee Scholarship Fund
Established as part of the Company’s 75th anniversary celebration, and in commemoration to its employees, Genesco endowed an Employee Scholarship Fund, which assists employees of Genesco and their children, both full-time and part-time, in attending four-year colleges and universities.
The selection process weighs merit and financial need with an emphasis on financial need. A history of extracurricular and civic participation is part of the selection criteria. Recipients are required to attend an accredited university or college.
In 2017, an International Employee Scholarship was made available to non-U.S. based employees. Eligibility: Current employees or children of current employees of Genesco as of the application date, who will be enrolled as an undergraduate in an accredited institution for the following fall semester, are eligible to apply. The scholarship committee of The Community Foundation of Middle Tennessee serves as a third party entity that oversees the application and selection process.
Applications for U.S. employees may be accessed at www.cfmt.org/request/scholarships.
Applications for the International Employee Scholarship, for non-U.S. based employees, can be found at www.cfmt.org/request/scholarships/genescointernational/.
Genesco Employee Emergency Fund
The Genesco Employee Emergency Fund was established in 2010 following the devastating Nashville, Tennessee, 1,000-year flood. The fund helps Genesco employees or eligible dependents who are experiencing economic hardship as a result of certain unforeseen and unpreventable circumstances. This includes employees who are unable to afford housing, utilities, and other basic living expenses. In 2017, the Employee Emergency Fund was expanded to include international applications for non-U.S. based employees. A full summary and application information can be found at www.cfmt.org/give/corporate-funds/genesco-employee-emergency-fund/.