Journeys Kidz
Launched in 2001 as an extension of the highly successful Journeys footwear retail concept, Journeys Kidz is a unique branded kids footwear retailer, targeting customers five to 12 years old with trendy footwear styles and accessories from brands including Converse, Puma, Ugg, DC, Crocs, Heelys, Baby Phat, Ecko, adidas, Nike, Etnies and Vans. Whether it’s the skateboard-style footwear display, the Playstation 2 terminals, or the television monitors playing cartoons and music, Journeys Kidz, which operates 73 stores, has a visually exciting atmosphere that is both fun for kids and functional for parents. In addition, Journeys Kidz reaches its customers through the internet at www.journeyskidz.com, through a direct mail catalog and through cross-promotions.