President, Lids Sports Group; Senior Vice President, Genesco Inc.
David Baxter was appointed president of Lids Sports Group and a senior vice president of Genesco in June 2016. Baxter’s career spans multiple segments of the sports and licensed apparel industry. From 2006 to 2014, he served as president, Sports Licensed Division, adidas/Reebok. Following the acquisition of Reebok by adidas, he was responsible for overseeing all of adidas' and Reebok’s sports licensed business with the NBA, MLS, NHL, WNBA, and NCAA partners. Starting in 2010, he also served as vice president, Sports Performance, adidas America. He joined Reebok in March 2001 as senior vice president and chief operating officer of OnField before being promoted to president of OnField in October 2002. With the merger of Reebok’s two apparel groups, OnField and Reebok Apparel, in October 2003, he was named to the position of president of Reebok Apparel.